kaplan and haenlein classification of social media
HTn0+UD4&q7Hk==2e[vHJvQ(t7o8n1/UZqBAgzti|=Z7#f]q4:'L{$OPXmnh~}yJa([xl\$Nst\[_;c*q_T3RhR8o*Xrq^h:LSeF^|0r{C,!UboU:#Ud'su BP.PHeDDuj%%:S&2&4I\6lBT4~Tt 57%k5ZBn!4 Kietzmann et al. This finding is inconsistent with the findings from all the studies previously referred to in this paper [42, 65, 67]. By analyzing in which new IT technologies or services clients are interested, the quality of offer in the future can be increased. If information about your clients reputation is also neglected, while information on employees' contributions is monitored, this is associated with a high KM importance to the quality of service (Node 10), whereas if information on employee contribution is not monitored, it may be related to a poorer KM support for quality of service (Node 11). As for the other two SM elements (visibility and editability), no direct importance to the quality of service was identified for them, although a very strong importance toKM was established. The focus of the research is the use of external SM by these companies to track and understand service users, gather business ideas and innovations. This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Model 6 shows that, with the influence of KM elements, the importance of Persistence in relation to the quality of IT services decreased from 71% to 17%, while the significance of Association dropped from 29% to 19%, which means that KM is a significant intermediary between these SM elements and service quality in the IT companies under consideration (as confirmed by the hypotheses H7 and H9). 0000003631 00000 n
However, the use of new services requires a careful analysis of staff competencies. Second, the method effectively identified the most important predictors and trajectories between predictors and target variables without specifying functional form and testing for normality, correlation, multicollinearity, and other preconditions required by regression. 2017. Business performance can indirectly be affected by IT resources, due to their influence on other resources or other possibilities [53]. Information on cooperation and knowledge sharing with others via SM can also contribute to increasing the quality of service. In Joint European Conference on Machine Learning and Knowledge Discovery in Databases 2011; 1833 doi: 10.1007/978-3-642-23808-6_2, Danis C, Singer D A wiki instance in the enterprise: opportunities, concerns and reality. Definition and classification 0000017684 00000 n
2017; arXiv preprint arXiv:1711.11403, The role of social media in the knowledge-based organizations, In Integrating social media into business practice, applications, management, and models, Do social media marketing activities enhance customer equity? 0000008692 00000 n
The obtained results suggest that in order to offer better IT services, it is not enough for the company to collect and generate valuable knowledge, but that it is also necessary to attach importance to knowledge storage. 
Dr. Bill Hutchinson founded the Journal of Information Warfare 15 years ago, and the staff of the JIW wanted to bring him back so that this publication could focus on its original intent namely to deliver high quality, highly technical papers on cutting edge IW and Cyber Warfare topics. In Proceedings of the 2008 ACM conference on Computer supported cooperative work 2008; 495504 doi: 10.1145/1460563.1460642, The presentation of self in the age of Social Media: Distinguishing performances and exhibitions online, Bulletin of Science, Technology & Society, Factors impeding Wiki use in the enterprise: a case study, In CHI'10 Extended Abstracts on Human Factors in Computing Systems, Grudin J, Poole ES Wikis at work: success factors and challenges for sustainability of enterprise Wikis. Within the entertainment industry, stars such as Britney Spears have built their communication For terms and use, please refer to our Terms and Conditions Therefore, it can be seen from these rules that the effectiveness of the KM regarding the quality of service depends mostly on the efficient storage of knowledge acquired through SM, and that, even in the absence of the other two components (collecting and sharing knowledge), this component alone is related with high KM importance toquality of service. Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI. The results confirm the prominent advantages that this method has compared to more used parametric methods. Before 0000010506 00000 n
In companies where KM projects have not yet been implemented, the results of this study may be an argument in certain negotiating processes with those parties that need to grant approval for its implementation. The rule that corresponds to Node 5 indicates that in companies where the importance of SM to the visibility of clients is low, regardless of the high importance of SM in linking and sharing resources with clients, it is estimated that SM has little importance in terms of KM (this rule is very important because it is valid for 44% of companies). Many authors These and similar problems have motivated a number of authors to conduct research on knowledge management. There are also several important individual client activities in SM (the ones through which clients inform companies about the ways in which employees and experts behave during the course of solving project tasks, as well as about their employees' contribution so far), whose importance tothe assessment of the quality of IT services is indirectly transmitted through efficient KM. On the other hand, it is important to know that the successful implementation of KM cannot be achieved if all the necessary activities are not carried out, including the identification of sources of knowledge acquisition, the creation of new knowledge, and its storage and sharing. 0000009290 00000 n
WebKaplan AM, Haenlein M. Users of the world, unite! These four elements of KM were specifically chosen, because, as noted by Liu [42], KIBS are characterized by the fact that services are provided on the basis of knowledge collected and generated by their employees and then, thanks to their interaction with clients, shared and stored for future use. In addition, it is believed that these companies could be representative for this analysis, because they better understand SM elements and can implement KM management tools more easily than other companies [15]. Thus, Danis and Singer [66] recognize SM as an IT resource where users consciously leave information about current projects and competencies of those engaged in these projects, which can all serve as knowledge for future use. trailer
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This may be either due to a lack of efficient systems for KM, that is, a lack of effective IT support, or because they do not understand the significance of KM, or its potential. 0000014415 00000 n
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IT companies operating in the territories of Montenegro, Serbia, Slovenia, Croatia, Macedonia, Bosnia and Herzegovina, Austria, Albania, Bulgaria, Romania, the Czech Republic, Slovakia, Poland, Hungary, Germany and Switzerland took part in the survey. KM that well reflects SM client activities, and thus effectively affects the quality of service, implies identifying SM activities that are important for the quality of service, but also determining which activities in interaction with each other have the greatest relevance for the quality of service. Twenty-nine types of diet were identified; plant-based was the most frequently discussed (76 blogs), followed by ketogenic (62) and detox (61). A classification scheme for social media is presented by classifying them into six different groups: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual games (MMORPGs), and social worlds. 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